Foundation guideVersion: 2026.0712 min read

Loyalty and campaigns

Design measurable points, rewards, and campaigns while respecting consent and budget.

Who is this for?Marketing, customer service, and finance manager
Applies toLoyalty-enabled businesses
Last reviewed2026-07-15

01

What you will accomplish

  • Define a clear loyalty rule
  • Choose audience and channel
  • Measure redemption and impact

02

Operating workflow

  1. 01

    Set objective and budget

  2. 02

    Define eligibility, earning, and expiry

  3. 03

    Build a consented audience

  4. 04

    Test message and redemption

  5. 05

    Launch, monitor, and close the campaign

03

Operating and safety controls

Do not message without valid consent

Do not change balances without an audit trail

Cap campaign budget and use

05

Get help

Copy this template and send it through your organization’s approved support channel. Do not include customer data, passwords, or verification codes.